Living Melbourne Magazine Issue 2
Melbourne Central have just gone live with the second edition of their digital magazine, Living Melbourne. We carried out the concept, content production and design.
Living Melbourne Magazine- by Cassette
We just completed the first edition- concept and design, for Melbourne Central’s very own digital publication ’Living Melbourne’.
The creative brief was to produce a magazine that gave back to the Melbourne Central shopper, offering more than just a product based catalogue or in centre newsletter.
The publication combines both fashion and editorial, background stories and personal profiles, and describes the ins and outs of not only Melbourne Central, but living in Melbourne.
The magazine is available on Melbourne Central’s website, you can have a look here.
We’ve been working away on Melbourne Centrals’ Spring Racing Campaign, which includes The Accessory Cube - just one part of a strategy to involve shoppers in live centre activations and social media integration.
Cassette was involved with the concept development and cube design, material sourcing and installation, and design and print of related marketing materials.
The Cube will be at Melbourne Central on level 2 until November 6. Shoppers have the chance to win some of the products on display, as well as vouchers for particular retailers. Make sure you check it out.
If anyone has been at Melbourne Central lately, you’ll have noticed their Spring Racing Lift Decals. Design print and installation by Cassette.
Bridget, our account manager, was rather fond of them on our last visit.
Converse is coming to Melbourne Central. This meant hoardings had to be printed, and installed, by us. First pic makes a sweet desktop background. Enjoy.
Branding for Melbourne Central’s newest shopping precinct, The Corner.
Our aim was to translate the diversity of the corner’s many international and Australian retailers, into an eye catching identity.
Cassette print
We’re recently completed this print job for Melbourne Central, featuring Grace Quealy from Vivienne’s model management.
Cassette design- Melbourne Central Dining Hall
Just a sneak at our creative for the Melbourne Central Dining Hall. We’d love to know who’s checked it out.
Did you love it as much as our designer Jess?
Forever new flagship store- sneak peak
Our client Forever New has given us a sneak peek of their new flagship store at Melbourne Central. Looking good!
We’re busy working on an exciting new project for Forever New and we can’t wait to show you when it’s up. In the mean time, we are working on a lot of printing for their current and upcoming collections. We have also produced several cabinet decals for Melbourne Central’s Christmas campaign. It’s a busy time for everyone.
Thanks to Tania for showing us this image.
