Living Melbourne Magazine- by Cassette

We just completed the first edition- concept and design, for Melbourne Central’s very own digital publication ’Living Melbourne’.

The creative brief was to produce a magazine that gave back to the Melbourne Central shopper, offering more than just a product based catalogue or in centre newsletter.

The publication combines both fashion and editorial, background stories and personal profiles, and describes the ins and outs of not only Melbourne Central, but living in Melbourne. 

The magazine is available on Melbourne Central’s website, you can have a look here.