We’ve been working away on Melbourne Centrals’ Spring Racing Campaign, which includes The Accessory Cube - just one part of a strategy to involve shoppers in live centre activations and social media integration.

Cassette was involved with the concept development and cube design, material sourcing and installation, and design and print of related marketing materials.

The Cube will be at Melbourne Central on level 2 until November 6. Shoppers have the chance to win some of the products on display, as well as vouchers for particular retailers. Make sure you check it out.